Arguably, Niche Development could be included in the Pillars on marketing or sales, as it is really part of the “growth through client acquisition” strategy. However, niche development is relevant to all areas of growth, so I feel that it deserves a Pillar by itself. I often confuse or annoy accountants when I ask them…
Topics relating to Niche Development:
• Ideal Client
• Niche Development Example
• Leveraging the Cloud
• Action Steps
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