Pillar 2: Marketing and Networking


I have to admit that it has taken me considerable time to realize that sales and marketing are in fact two very different and distinct activities. Unfortunately, most businesses lump them together and miss opportunities as a result. Now that I understand the distinction, I will share my experience in two separate Pillars.

Topics relating to Marketing and Networking:

    • Ideal Client
    • Networking
    • Follow Up
    • Leveraging the Cloud
    • Action Steps

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